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Google Goggles: The World is Your Hyperlink

By J B | Published: December 14, 2009

Search experts are coming away from Google’s Search Event, held on December 7th in Mountain View, CA, with two words on their lips: “exciting” and “scary.” Both words aptly describe the most buzz-worthy new product to be unveiled at the event: Google Goggles. In classic Google fashion, there is a friendly video overview of Google [...]

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Skip Dry Corporate Language if You Want to Instill Confidence in Your Readers

By J B | Published: October 14, 2009

Last weekend, I flew Southwest Airlines for the first time. What really struck me about the trip, aside from the several hour delay,  was the tone of the Southwest staff. Here’s a quick sample from the flight attendant’s safety presentation: “At this time, please pretend to pay attention as we go over the safety features [...]

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Reclaim Your Web Presence: Steps Towards Google-Proofing Your Good Name

By J B | Published: October 14, 2009

Whether you’re applying for a new job, looking to erase the one-time angst from your high school LiveJournal, or ensuring your girlfriend never finds out about that weekend in Mexico, it’s a wise move to keep a handle on what pops up when your name is Googled. While the art of the resume is far [...]

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Why I'm Not Worried About the FTC

By J B | Published: October 14, 2009

If you’re a blogger, or even read blogs, then you’re aware of the new FTC requirements which compel bloggers to disclose any “material connections” with advertisers or face fines up to $11,000. This primarily concerns testimonials and reviews in which bloggers are compensated – either monetarily or with “freebies.” Unsurprisingly, the blogosphere has erupted with [...]

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